How sensory toys australia leveraged checkout extensions pro for measurable growth
Sensory Toys Australia integrated the following features from Checkout Extensions Pro:
- Upsell Offers Widget: Displayed complementary sensory items (e.g., calming chewables with fidget toys) on the checkout page based on the cart contents.
- Smart Targeting: Personalized upsell suggestions by customer type, cart value, and item category.
- Analytics Dashboard: Provided real-time tracking of upsell performance and customer behavior.
The Challenge
Current Issues
Prior to implementing Checkout Extensions Pro, Sensory Toys Australia faced several common eCommerce challenges:
- Limited ability to upsell relevant products during checkout
- Missed opportunities to highlight promotional offers
- High cart abandonment rates
- Underutilized checkout real estate
The checkout flow lacked dynamic, persuasive elements that could engage customers and encourage higher-value purchases.
Goals for Improvement
To address these issues, the company aimed to:
- Boost average order value through smart upsell prompts
- Utilize visual elements to promote offers
- Streamline the checkout experience without distractions
- Present compelling offers that resonate with their niche audience
Results
Following the implementation, Sensory Toys Australia observed:
- 18% increase in average order value within the first month
- 22% boost in checkout conversion rate
- 15% reduction in cart abandonment rate
- Over 300 upsell conversions from the widget within the first 30 days
Qualitative Outcomes
Customer feedback was overwhelmingly positive:
- Customers appreciated the clear, relevant product suggestions during checkout
- The banners were described as “helpful,” “attractive,” and “informative”
- Support inquiries related to promotions decreased, indicating better clarity
Conclusion
By implementing Checkout Extensions Pro’s upsell and image banner widgets, Sensory Toys Australia transformed its checkout process into a more engaging, conversion-focused experience. These changes aligned directly with their core business goals—resulting in measurable improvements in revenue, customer satisfaction, and operational efficiency.