How Renlykke.dk Boosted Opt-Ins and Add-Ons Using a Smart Checkout Checkbox
Implementation of Checkout Extensions Pro Checkbox Feature
Decision-Making Process
Renlykke.dk selected the Checkout Extensions Pro checkbox feature due to its:
- Easy customization and no-code setup
- Seamless integration with Shopify’s checkout
- Ability to target messages based on cart contents or customer behavior
The checkbox was placed at the final stage of the checkout process to ensure visibility without causing friction.
The Challenge
Pre-Implementation Issues
Before adopting the Checkout Extensions Pro checkbox feature, Renlykke.dk struggled with:
- Low opt-in rates for newsletter subscriptions and order-related consent checkboxes
- Missed opportunities for upselling donations or product add-ons
- Legal compliance concerns regarding consent collection
Without a dynamic, customizable checkbox solution, the store’s checkout lacked flexibility and engagement.
Impact on Customer Experience
Customers often overlooked static checkbox options, resulting in:
- Limited communication opportunities post-purchase
- Incomplete opt-in records for GDPR compliance
- Reduced ability to upsell or promote add-on services
Results
Quantitative Outcomes:
- 32% increase in newsletter opt-in rate within the first 2 weeks
- 15% more successful add-on selections (e.g., eco-gift wrap service)
- 100% compliance with Danish consent requirements post-implementation
- Customers expressed appreciation for the clarity and transparency in the checkout flow
- Internal teams noted fewer manual interventions for opt-in tracking
- Legal team confirmed adherence to evolving GDPR policies
Conclusion
Overall Impact
The Checkout Extensions Pro checkbox feature significantly enhanced Renlykke.dk’s checkout performance—enabling clear communication, higher engagement, and stronger compliance.