Built Specifically for Shopify Plus Merchants
Elevate Your Shopify Plus Checkout : Advanced Customization for High-Growth Stores
Rating 5.0
★★★★★ 5/5
Sustainability Meets Sales: Hoaka Swimwear’s Checkout Transformation with Upsell Widgets and Trust Badges
Industry
Tobacco
Platform
Shopify
Widgets Used
Website
About Hoaka
Hoaka Swimwear offers high-quality neoprene bikinis, perfect for sports, beach days, or relaxing in the water. Mission is to celebrate all body types, breaking stereotypes and embracing body positivity. More than just a brand, Hoaka represents a lifestyle of travel, dreams, and respect. Available exclusively online, we deliver worldwide.
26%
Revenue attributed
from Checkout Extension Pro
13%
Average conversion
rate
36.6%
Revenue assistance
from email marketing
The Challenge
While Hoaka Swimwear had established a strong brand identity and mission towards sustainability, they wanted to further enhance their checkout process to increase average order value and build trust with customers. The challenge was to implement a solution that could seamlessly integrate upselling techniques and reinforce their commitment to sustainability during the checkout experience, without requiring extensive development or changes to the existing store setup.
The Solution: Checkout Extensions Pro
To address these challenges, Hoaka Swimwear implemented Checkout Extensions Pro. The app provided an easy-to-use, no-code solution that allowed the company to customize its checkout experience with the following features:
- Upsell Widgets: The app enabled Hoaka to display personalized upsell opportunities at checkout, suggesting complementary products to customers based on their cart content. This helped increase the average order value by encouraging customers to add additional items that matched their preferences.
- Trust Badge Integration: Hoaka used trust badges to highlight key sustainability efforts, such as “100% Carbon Neutral Shipping,” “10 Trees Planted per Order,” and “Recycled and Compostable Packaging.” These badges were prominently displayed on the checkout page, assuring customers of the brand’s eco-friendly practices and building confidence in their purchase.
- Content Widgets for Address Display: Leveraging the Content Widgets functionality, EGM was able to display their official address at the checkout stage, complying with local regulatio.ns
The Results
The implementation of Checkout Extensions Pro delivered tangible benefits for Hoaka Swimwear:
- Increased Average Order Value: With upsell widgets promoting relevant product recommendations, Hoaka saw a significant increase in the number of customers adding more items to their purchases.
- Enhanced Customer Trust and Conversion Rates: The integration of trust badges during the checkout process emphasized the company’s sustainability commitment, leading to higher conversion rates and fewer abandoned carts as customers felt assured about their purchase decisions.
Conclusion
By leveraging Checkout Extensions Pro, has proven to be a strategic move toward enhancing their online sales performance while staying true to their commitment to sustainability. By leveraging advanced checkout solutions, they not only improved their customer experience but also reinforced their brand values. As they continue to grow, Hoaka Swimwear sets an example for other e-commerce brands looking to balance profitability with environmental responsibility.